IBM Unica Campaign Training

IBM Unica online training

Introduction to Unica Campaign

Concepts and need for Unica

  • Marketing Campaigns
  • Campaign Life Cycle
  • Unica in marketing campaign

User, User Groups and Roles

  • Users and concepts
  • Adding New User
  • Modify Users
  • Remove Users
  • Edit user information
  • Assign role to Users

User Groups and Concepts

  • Adding New Group
  • Modify Groups
  • Remove Groups

Unica Roles & configuration

  • Roles and Concepts

Offer management

  • Concepts of offers
  • Offer templates
  • Offer Creation
  • Offer operations

Campaign management

  • Concepts of Campaign
  • Unica Campaign Overview
  • Campaign Creation
  • Campaign operations

Flowcharts

  • What are flowcharts?
  • Concepts of flowcharts
  • Adding Flowchart to campaign
  • Flowchart Creation
  • Flowchart Processes
  • Data manipulation processes
  • Run Processes
  • Optimize Processes

Data manipulation processes

  • Select
  • Merge
  • Sample
  • Segment
  • Extract

Run Processes

  • Snapshot
  • Schedule
  • Mail list
  • Cal list
  • E Message

Optimize Processes

Stored objects

  • Derived fields
  • User variables
  • Custom macros
  • Templates
  • Stored Table Catalogs

Reports

  • Flowchart cell reports
  • Segment Crosstab reports
  • Calendar of Campaigns
  • System-wide reports
  • Object-specific reports

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